Ashford's Work
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NextSTL

NextSTL is The River City's best source for development news large and small. Aside from being a great fount of information, NextSTL is also home to a thriving online community (UrbanSTL) and a podcast (Future Great City). I took inspiration from the city grid and the skeletal structure of rising developments to map out a system for the brand that could be used for NextSTL as well as it's online community (UrbanSTL) and podcast (Future Great City.) Once the foundation was set, I looked to the confluence to symbolize the coming together of ideas and actions that make NextSTL and St. Louis itself so great. 

Designed at TOKY Branding + Design

 
 

Future Great City

NextSTL is The River City's best source for development news large and small. Aside from being a great fount of information, NextSTL is also home to a thriving online community (UrbanSTL) and a podcast (Future Great City). I took inspiration from the city grid and the skeletal structure of rising developments to map out a system for the brand that could be used for across the board. Once the foundation was set, I looked to the confluence to symbolize the coming together of ideas and actions that make NextSTL and St. Louis itself so great. 

Designed at TOKY Branding + Design

 
 
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