Ashford's Work

Fizz & Folly

New to LouFest in 2017, Fiz & Folly is the music festival’s official cocktail experience. In its inaugural year, Fiz & Folly commemorated the 100th anniversary of the world’s first cocktail party, which, as legend has it, took place right here in St. Louis. The brand is designed to harken back to the bootleg culture of that 1917 celebration while getting festival-goers excited about sipping craft cocktails between shows. Borrowing from the art deco style of the era, the identity is not old, but new again. Vibrant, bubbly, and versatile, the brand is built to work in many settings, from festival banners to social media animations.

Designed at TOKY Branding + Design

 
 

A Cocktail Party 100 Years in the Making

New to LouFest in 2017, Fiz & Folly is the music festival’s official cocktail experience. In its inaugural year, Fiz & Folly commemorated the 100th anniversary of the world’s first cocktail party, which, as legend has it, took place just blocks away from the festival location. The brand is designed to harken back to the bootleg culture of that 1917 celebration while getting festival-goers excited about sipping craft cocktails between shows.

Designed at TOKY Branding + Design

 
 
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