Ashford's Work
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Brewfest

For the 2018 music festival, Loufest organizers planned to expand beverage offerings with Brewfest, a beer hall-inspired experience serving local craft brews. Brewfest’s identity is inspired by the infamous great horned owl that call the festival grounds home. Wooden textures and primary colors harken back to the German beer hall aesthetic.

 
 

Brewfest at Loufest

For the 2018 music festival, Loufest organizers planned to expand beverage offerings with Brewfest, a beer hall-inspired experience serving local craft brews. Brewfest’s identity is inspired by Hootie, an infamous great horned owl that calls the festival grounds home. Wooden textures and primary colors are a nod to traditional German beer hall aesthetics.

Designed at TOKY Branding + Design

 
 
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